Graphic Designer

JOB DESCRIPTION

JOB TITLE: Graphic Designer

DEPARTMENT: Sales & Marketing

REPORTS DIRECTLY TO: Sales & Marketing Manager

JOB PURPOSE:

As part of our marketing team, you will create a wide variety of high-quality graphic assets for use across various platforms, from digital and social media to print advertising. You will develop new and creative visual concepts within our existing visual framework, and work with key stakeholders to ensure broad alignment.

KEY RESPONSIBILITIES AND DUTIES:

Creative Leadership and Mentorship

• Drive design excellence, inspiring the team to ideate and deliver impactful design solutions
• Influence stakeholders to select innovative and visually compelling designs
• Mentor junior team members, providing guidance and feedback to foster a creative and collaborative work environment

Strategic Design and Innovation

• Develop compelling, strategically aligned visuals for high-profile projects, ensuring alignment with our brand identity and strategic objectives
• Pitch and develop new creative concepts for use in marketing campaigns, pushing the boundaries of our brand’s visual presence
• Create original graphic content for the group’s products, advertising campaigns and brand initiatives

Brand Guardianship

• Protect and enhance the Omni Group's visual identity, maintaining brand consistency across all platforms and touchpoints
• Safeguard the brand’s integrity and strengthen its recognition in the market while driving enhancements that align with evolving market trends

Project Management

• Lead and execute design projects, from concept to execution, collaborating effectively with cross-functional teams to meet deadlines while delivering exceptional results
• Ensure all processes and designs meet the highest quality standards while staying within the allocated budget
• Supplier and vendor management. Build and maintain strong working relationships with external vendors to ensure high-quality production and timely delivery
• Present and articulate design concepts and solutions to stakeholders, including executive management

Marketing Collateral Development

• Design and produce brochures, event materials and other marketing collateral for use at events, that effectively communicate our brand and offerings
• Ensure that our brand guidelines are adhered to across all channels and projects, delivering a unified and consistent brand message and experience

Industry Expertise

• Stay up to date with industry developments, tools and technologies to continuously improve our processes and output, ensuring that we remain at the forefront of design innovations and at the top of our audience minds
• Stay informed on the diverse sectors of operation within the group to ensure creative solutions are tailored to the unique needs and goals, effectively supporting their marketing objectives

COMPETENCIES:

EDUCATIONAL QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Graphic Design, Visual Arts, or a related field
• Proven work experience as a Senior Designer, Graphic Designer or similar role
• Minimum of 4-5 years of experience in a design-focused role, preferably in in-house or agency setting

TECHNICAL

• Proven ability to create visually stunning designs across various platforms (digital and print)
• Portfolio of graphic or creative projects
• Windows, iOS and Android operating systems as it relates to graphic design
• Familiarity with design software and industry-standard technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop, Premiere Pro, MS PPT, MS Word, etc.)
• Knowledge and application of design, color theory, harmony and composition
• Knowledge or training in marketing, content writing or communications

PERSONAL

• Ability to relate effectively to people at all levels
• Excellent communication and presentation skills
• Ability to work methodically and meet deadlines
• Ability to work independently and collaboratively as part of a team
• Ability to lead a team while also being a hands-on designer
• Demonstrate high level of integrity and confidentiality
• Ability to articulate viewpoints and defend them as necessary
• Ability to cope with work, time and people pressures
• Possess attention to detail without getting bogged down in details

Passion for design and creative thinker